Conceived as an innovative cultural space on the country’s most iconic street, MGV15 is a true oasis amid the rush of consumerism. Carefully designed to offer an accessible and distinctive way to enjoy, reflect, and connect with contemporary art.

The commission covered brand concept and narrative, brand strategy, and creative direction for Museo Gran Vía 15 in Madrid, led by Diego Carnicero (Head Creative Director, Factory of Dreams). The inspiration came from the venue’s wooden floor — a heritage-protected grid pattern that perfectly captured the idea of a structure through which everything filters and connects. From that geometric form, we built the entire graphic narrative.