Green Truth is an infused and slightly sweet drink thought as a functional drink with health benefits.

Due to the growing competition in the detox & longevity category, the construction of an aspirational brand in this segment is the key factor. I had the challenge of creating an integral brand, with a new visual language that would differentiate us from the rest.

The intial strategy comes from the hand of th name, an honest attitude with the consumer, the name itself the course of the brand. Far from promising the impossible, Geern Truth offers truly natural products without preservatives or colorants, positioning itself as a 100% healthy brand.