BYND is the hub that merges different dimensions of communication, turning ideas into tangible realities. We connect languages, cultures, and needs to build partnerships that cross borders.

The challenge was to create a brand that could hold this narrative in a market flooded with names — disruptive enough to spark interest and stand out. The core concept came from NASA’s universe, used to give shape to the promise “You want to believe” — a nod to the idea of other life forms and, by extension, to the endless possibilities of partnership. We drew the four characters on a monospaced grid, allowing for varied configurations to build a solid visual language. From this simple grid, we designed the different pieces that activated the communication.